Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. In addition, as you browse the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as "Device Information."
We collect device information using the following technologies:
- "Cookies" are data files placed on your device or computer that often contain an anonymous unique identifier. For more information about cookies and how to disable cookies, please visit http://www.allaboutcookies.org.
- "Log files" track actions that occur on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- "Web beacons," "tags," and "pixels" are electronic files used to record information about how you browse the Site.
Additionally, when you make or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, Paypal address), email address, and phone number. We refer to this information as "Order Information."
How do we use your personal information?
We use the Order Information we collect generally to fulfill all orders placed through the Site (including processing your payment information, organizing shipping, and providing invoices and/or order confirmations). In addition, we use this order information to:
- to communicate with you;
- To review our orders for potential risk or fraud; and
- If it is consistent with the preferences you have provided to us, provide you with information or advertising related to our products or services.
We use the device data we collect to help us screen for potential risks and fraud (particularly your IP address) and, more generally, to improve and optimize our website (for example, by providing analytics about how our customers browse and interact with the website and to evaluate the success of our marketing and advertising campaigns).
Sharing your personal information
We share your Personal Information with third parties to assist us in using your Personal Information as described above. For example, we use Shopify to operate our online store - you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site - you can read more about how Google uses your Personal Data here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics use here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your personal information to provide you with targeted advertising or marketing communications that we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You may opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
In addition, you may opt out of some of these services by visiting the Digital Advertising Alliance opt-out portal at http://optout.aboutads.info/.
Do not track
Please note that we do not change our website's data collection and usage practices when we see the "Do Not Track" signal from your browser.
If you are a European resident, you have the right to access your personal information that we hold about you and to request that your personal information be corrected, updated or deleted. If you wish to exercise this right, please contact us using the contact information provided below.
If you are a European resident, we also note that we process your data to fulfill contracts with you (e.g., if you place an order through the Site) or to pursue our legitimate business interests listed above. Please also note that your data will be transferred outside of Europe, including to Canada and the United States.
Retention of Data
If you place an order through the Site, we will retain your order information for our records unless and until you request us to delete that information.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at firstname.lastname@example.org or by mail using the details provided below:
[Re: Privacy Officer.]
Allgäuer Straße 20a, 87719 Mindelheim, Germany